Eric Siu argues that as AI floods educational content, B2B marketers need personality-driven material instead. He recommends hiring emerging talent like college graduates with authentic voices, and points to Gary Vee as proof that personality scales.
Kieran Flanagan says, AI will saturate educational content. He says, marketers will need to invest in personality-driven content. How you do this? I believe many B2B brands will heavily invest in personality-led content over the next 2 to 3 years and work with creators to do it. Dude, I'm with you. And then the other problem is AI is also saturating marketing in the way that everyone is using AI in their marketing and we don't see it doing crap for conversions anymore while it used to before. I like some of these ideas. So hire in-house influencers. So can you find emerging talent with authentic personalities? We talked about the best marketing campaign ever or something. I think that's her Instagram. Instagram name, and she did a good job of promoting that drink. Remember Gary Vee came in and stomped on the can? Yeah, where she said, I bet you I can get more followers than my boss just crushing cans. It's that gal. Yeah. And so like, how can you hire more people like that with talent? Maybe they're coming out of college and then maybe they get a starting salary and then if they do better, maybe there's some other incentive tied to it, but they can ramp with you. I do believe she's a star.
