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Eric Siu argues against mass-producing low-quality AI content. His Marketing School podcast uses AI to generate 60-70% of content from transcripts, then humans fact-check, add statistics and images, and improve it for search performance.
Eric Siu argues against mass-producing low-quality AI content. His Marketing School podcast uses AI to generate 60-70% of content from transcripts, then humans fact-check, add statistics and images, and improve it for search performance.
A lot of people where they're going wrong with AI right now is they believe they can kind of just set it and forget it. So people are creating boatloads of crap content for SEO purposes and they're not quality checking. And people that do that, their website just tank completely. But when they focus on quality, when they focus on QA and when there's a human in the loop, that helps a lot. And so an example of this would be for one of the podcasts that I do called Marketing School. It's a daily marketing podcast, but we make sure that, you know, 60 to 70% is taken from a transcript plus AI, but then we have a human in the loop to fact check things, to add statistics, to add other helpful elements to the page, such as internal linking or images and things like that, that really goes a long way for us.
