0:21
Ali Abdaal says long-form YouTube videos need to hook viewers in the first three to five minutes. Shorts work like a slot machine: post lots and hope one goes viral. Long-form is the opposite: one video needs deep engagement from the start.
Ali Abdaal says long-form YouTube videos need to hook viewers in the first three to five minutes. Shorts work like a slot machine: post lots and hope one goes viral. Long-form is the opposite: one video needs deep engagement from the start.
This actually comes from our mutual friend Ali Abdaal. For YouTube long form, if you want to win, ultimately you just need to hook them in for the first 3 to 5 minutes and whatever it is that you talk about afterwards, the content will just work, right? If you can hold them there. I will just say this, people that are trying to get into organic Shorts and long form right now, they're 2 completely different games. Like short form is like a slot machine. It's like the more you publish, the more chances you have to go viral.
