Eric Siu walks through Carrot, an all-in-one ads platform that builds personalized landing pages and tracks campaigns across channels. He frames it as an arbitrage opportunity for marketers that will lose value once everyone adopts it.
when you are targeting 500 different companies and you have to personalize each ad, you have to make each campaign one by one, and you have to handle the targeting one by one. The solution that we found is actually an app that's called Carrot. What I really like about Carrot is sure, it's focused on the scalable personalized ads piece, but it's gonna expand into different channels. We're talking about one-to-one personalized landing pages and omnichannel reporting, an all-in-one ads platform that makes my life a lot easier. I would say that whenever I find something new like this, typically if a lot of other marketers start jumping on it, then my advantage goes away. So the advantage, the arbitrage right now, 'Cause marketers are always looking for arbitrages. The arbitrage is right now. If you have something like this, you use it, you milk it as long as you can before it becomes saturated, and then you move on to the next thing. It's a game of resource allocation at the end of the day.
