Eric Siu explains how Amazon, Facebook, and Google are using AI to automate paid media work. As these systems get more data, they'll outperform humans at optimization tasks, much like a calculator beats people at math.
Whether it's an Amazon, Facebook, or whether it's Google, they are putting a lot of their dollars into AI investments. Why? Because AI just makes things easier, right? You can automate a lot of things so human beings can go focus on other things. That means that a lot of the paid media work is going to be automated. And you can see a lot of this stuff is starting to happen now. Holy crap, at some point they're gonna replace us, right? But think about this for a second. Who does math better, you or a calculator? The calculator wins, right? The calculator is very focused on just doing math. And at the end of the day, you have to think about certain tasks computers are just gonna be able to do better once we've kind of given them enough data to work with, that's the same idea with paid media too. Because when you think about it, when you're in these platforms, when you're running all these optimizations, it's a human that's doing it, right? Who's gonna be more effective at this long-term? Who has more data to work with long-term? It's gonna be the computers, right? That are going to win that battle.
