Anthony Pompliano runs his entire content operation with two people: a video editor and a former Twitter social media manager he trained in editing. Most content teams spend $30,000 to $100,000 monthly on much larger staffs.
The last event that we did, we had these other people talking about spending anywhere from $30K to $100K a month on their content teams, right? So how's your content team structured first, and then how much do you think you're spending a month?
We have 2 people who do audio/video editing. One of them is a video editor, and that's what he's done for a long time. The other guy literally was like— he created a Twitter account and was tweeting a bunch of our stuff. And he seemed to be spending a lot of time. And then he DM'd me one day, and he was like, hey, do you need help? And so we brought him in. He was doing some social stuff. And then we taught him video editing. And now if we post a video, you wouldn't know the difference between the video editor or him. So it's kind of interesting how transferable the skills are. People really want to learn. But we have those 2 people. That's pretty much it on the content side.
