Apple is now taking a 30% cut on purchases made through Facebook and Instagram ads on iPhones. The speakers discuss how Apple collects the fee and what it means for the company's services revenue.
Did you see what Apple did with Facebook and Instagram ads?
No, this is interesting. Read it. Apple expands its 30% fee on Facebook and Instagram ads globally when people purchase through their ecosystem. Like, how are they taking that 30% fee? Like, where are they involved in that workflow?
I have no idea. Apple expanding a 30% fee on Facebook and Instagram ads purchases made through iOS devices to advertisers worldwide starting July 1st.
So it's been going for a little bit now. Wow. Well, I mean, hey, Apple has a nice ecosystem. Their services revenue— this is like over 10 years ago— they're like, our services revenue is going to grow a lot. And a lot of their revenue is services revenue, right? So, you know, they might be collecting from their apps, they might be collecting from like, I don't know, Apple Music or whatever, which is one of their apps. And in some cases like this, they're just collecting a tax.
