Eric Siu spent six figures on coaches and learned what actually works. Pick someone who's done what you want to do, who doesn't need your money, and who won't upsell you during sessions. Bill Campbell mentored Steve Jobs and Larry Page. Jerry Colonna charges modest fees and doesn't push products.
Are business and life coaches a waste of money? I spent over 6 figures on coaches in my lifetime, and here's what I learned. First and foremost, number 1, you want to hire someone that has been there, done that. A good example is from the book Trillion Dollar Coach. Bill Campbell, who was the CEO of Intuit, he coached Apple CEO Steve Jobs back in the day, and he coached one of the founders of Google, Larry Page, and then he coached Eric Schmidt. He became CEO of Google. Number 2, you want to hire a coach that doesn't really need the money. Sure, some might charge you equity, some might charge you a few thousand dollars a month or a few hundred dollars a month, but at the end of the day, they don't really need that money. It's not gonna make a big difference in your life. A good example is my coach, Jerry Colonna, from Reboot. Number 3, good coaches don't need to upsell you or cross-sell you during the session. In fact, it's disgusting. So
