Are marketing funnels dead?

5 Mar 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Are marketing funnels dead?" (posted March 5, 2025). It contains a short English segment from a single speaker (labeled SPEAKER A) discussing marketing strategy—debating whether traditional funnels are obsolete versus the newer "orbits" framing. The speaker argues funnels aren't dead but that older funnel models from five years ago are less effective, and describes buyers' non-linear journeys across channels (site visits, Instagram, email) as essentially a rephrasing of the same concept.

Marketing funnels are dead. What do you think about that? I don't think marketing funnels are dead. I think using the same old funnels that you're using from 5 years ago are not as effective. The argument here is funnels are dead, orbits are in. I'm like, what are orbits? So buyers don't march down a funnel. They might hit your site once and they might come back later and then they might proceed down the funnel a little bit and then back out and they might see like your Instagram post and like an email or whatever. So they're saying it's like there's all these orbits, right? These different channels. It's just different verbiage and different vernacular. But to me, at the end of the day, it's still largely the same thing.