Are Newsletter Businesses Dying?

14 Feb 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Are Newsletter Businesses Dying?" (uploaded 2024-02-14). The excerpt is a single-speaker segment analyzing whether newsletters make good businesses, citing examples and valuations—The Hustle (~$25–27M sale), Morning Brew (~$75M sale and ~$80M/year revenue), and a friend running a ~$30M/year newsletter—and noting most newsletters monetize via ads. The speaker argues that if you have a product or service to commercialize, you can better monetize audience attention. Content type: YOUTUBE.

Chapters

Are newsletters actually a good business? I'm pretty sure The Hustle sold for about $25 to $27 million. So they were a newsletter. They talked about current events, business, and all that. Morning Brew, they had multiple newsletters, I believe. They sold for about $75 million. They're doing about $80 million a year in revenue right now. And then I have a friend who does about $30 million a year with his newsletter. Most of them are monetized through ads. If you're going to do a newsletter, if you have the propensity to create a business or even buy a business, you have a good product or service and it's worth a lot of money, you're probably better suited because you're better monetizing that attention. That's all we're really saying at the end of the day.