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Eric Siu argues that YouTube Shorts lets creators skip expensive gear and production teams. Mobile phones are enough to grow an audience now that the platform has lowered the barrier to entry.

Eric Siu argues that YouTube Shorts lets creators skip expensive gear and production teams. Mobile phones are enough to grow an audience now that the platform has lowered the barrier to entry.
If you don't have time or resources to create an amazing video, now you can just take out your mobile phone, try to mess around with Shorts, grow your audience that way, and you don't need to worry about crazy backlighting, you know, an entire team helping you. Now they've kind of lowered the bar to let people in and just ultimately create more content.