Eric Siu explains how to define your ideal client by picking a target business type, the decision-maker you sell to, and the specific services they need. Narrow down to startups or mom-and-pops, decide if you're selling to founders or marketing managers, then match your offer to what they actually want.
You have to define who your ideal client profile is. Are you looking to work with startups, kind of mom-and-pop shops? And then who are you looking to work with? Is it the founder? Is it the marketing manager? And what kind of services would they be looking for? Is it web design services, SEO services? You gotta define that first.
