Bank Giant Enters The Advertising Game

17 Apr 2024 · 1 min

Watch on YouTube

0:37

In this brief commentary, the speaker outlines Chase Bank's new advertising venture called Chase Media Solutions. He highlights the bank's massive reach—80 million U.S. customers, representing about 40 % of adults, and $1.5 trillion in credit‑debit spend—along with the $8.5 billion revenue generated by Chase Offers in 2023. The speaker explains that ads could appear directly within the Chase online dashboard or mobile app, tailored to a user’s purchase habits (e.g., beauty, entertainment, kids’ products). He notes that this channel bypasses Apple’s iOS restrictions and speculates on possible monetization structures, such as auction‑based CPM/CPC pricing or performance‑based affiliate models.

Chapters

Chase Bank has entered the advertising game. Chase has 80 million American customers, 40% of US adults, $1.5 trillion in credit debit spend, and $8.5 billion in Chase Offers revenue in 2023. So think about it this way. This is called Chase Media Solutions. If you're logging into your Chase dashboard or maybe your app and you buy a lot of beauty products or you buy a lot of, I don't know, entertainment stuff or stuff for your kids, those are the types of ads that you might see, right? This could be really interesting. I mean, it's another channel to go after and iOS, Apple, they can't do anything about this. We'll see if it's going to be, you know, more of an auction-based model where you can bid on CPMs. CPM or CPC, or if it's going to be more of an affiliate model, which is a kind of performance-based play.