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Eric Siu shares how to stand out as a conference speaker: make your message actionable so people can actually change behavior, respect that attendees paid for their time, and follow up afterward to answer questions.
Eric Siu shares how to stand out as a conference speaker: make your message actionable so people can actually change behavior, respect that attendees paid for their time, and follow up afterward to answer questions.
The first thing you need to think about is when you're speaking is yes, you may have a message, but how can your message help the people in the audience resonate with them? And more importantly, how can they take action on them or change the way they're doing marketing or business or whatever you're speaking on, right? Coaching or health, it doesn't matter. It needs to impact them in some way. Not that, oh, this was just an amazing speech, I can relate to it, but like, This is what I'm going to do now. Like you want to empower them where they actually want to make change. That's the first thing. The second thing is people just walk away and they don't think about how the attendees, whether it's a free event or paid event, they may have spent money, but they're spending their time and they could be doing something else, but they chose to watch you speak. As a speaker, you should have appreciation of that and you should go above and beyond to help them out when they come up to you after and They want their questions answered. So like if someone emails me after, I will try, assuming I actually see it, if I see it, I will respond and I will answer their questions.
