Beehiiv's relentless attack on Kit

19 Nov 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube clip titled "Beehiiv's relentless attack on Kit" (uploaded November 19, 2024). The excerpt is a short spoken commentary (single labeled speaker: SPEAKER A) describing competitive dynamics between Beehive/Beehiiv and Kit — noting Beehive’s tactic of turning product launches into marketable moments, employee-promoted posts on Twitter, and the effectiveness of their multi-front approach and growth. The speaker characterizes both products as solid and notes that email remains an effective revenue channel. The content appears to be part of a product/market commentary or industry discussion.

Beehive has been relentless on Kit. Every time they ship something, they make it a marketable moment. Either they'll attack Kit or they'll say like, oh, this is going to be useful for you in this way. And then they have a lot of Beehive employees post to Twitter. So they're kind of attacking on all fronts right now and it's working really well and they've been growing pretty well. That's what I would say. But both are solid products. You decide what you want to use. But we will both say that email is still a good way to ring the cash register.