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Eric Siu discusses when to quit your job to pursue a startup. A study of 5,000 people found that founders who kept their jobs for over a year while building succeeded about one-third more often than those who quit immediately.

Eric Siu discusses when to quit your job to pursue a startup. A study of 5,000 people found that founders who kept their jobs for over a year while building succeeded about one-third more often than those who quit immediately.
The 3-year journey for— from you to build your audience from zero to where it's at now, like, can you walk us through that? Because I'm sure people want to emulate it. There's like, how did Codie do it?
Yeah, one, a couple things. We actually found a study that was fascinating that answered this question: should you quit your job to go all in on the thing you want to do, your side hustle? When should you quit your job? And they surveyed 5,000 people who decided some to quit their job, some to stay through the period of their startup. And what they found is of those 5,000 people, the ones who continued into their startup for more than a year while working a corporate job, succeeded 1/3 more often than those who didn't. And so the reason I say that is because I started this when I still had a quote unquote job. I was a partner at the private equity fund and I had bought in, but I didn't just jump all the way into the content game.