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Top marketers master one channel first, then expand. Sean Cannell built his business on YouTube, Charron on email. Specializing deep before diversifying is how the best ones work.
Top marketers master one channel first, then expand. Sean Cannell built his business on YouTube, Charron on email. Specializing deep before diversifying is how the best ones work.
The one common thing that I've noticed with some of the best marketers in the world is that they are usually good, exceptional, world-class at one channel. And so, for example, we had Sean Cannell talk about YouTube. He's really good at YouTube, 500 million views and 4.3 million subs, right? And then you have Charron who spoke about email. He focused on email specifically and he's exceptional at that. Usually most people are good at really one channel and then they start to diversify.
