Eric Siu argues that the best returns come from picking a large market and staying focused on one opportunity for 10+ years. Switching strategies or constantly chasing new ideas kills returns. Patience and staying the course beat frequent buying, selling, and constant innovation.
The best returns are made by not buying or selling. It's by just waiting. Stick with the big TAM. So total addressable market, you have to penetrate one. You don't have to innovate and stick with it for a very long time. So pretty much have laser focus on something that's really big and give it 10+ years. Because I switched too many times when I was earlier. And if I look at the majority of my success, it's come from the businesses that have just been around for a very long time and just waiting it out.
