Biggest Marketing Problem Of 2025?

29 Dec 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Biggest Marketing Problem Of 2025?" (published 2025-12-29). The excerpt features a single speaker (labeled SPEAKER A, speaking to someone named Neil) discussing marketing performance in 2025, focusing on "Karat" — a LinkedIn account-based marketing feature/product. The speaker says Karat still generates leads and some customers but is a niche feature that’s hard to scale; they reflect that insufficient early customer development was the biggest marketing/working loss and that competitor teams faced similar sales challenges.

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Now let's switch over to biggest marketing loss. I think our biggest marketing loss this year was actually on the Karat side of things. And what I mean by that, so Karat's my LinkedIn account-based marketing product, which still gets leads and still gets customers, by the way, but it's a very niche feature. And what's interesting to me, Neil, is I've actually talked to a handful of people at competitors recently who have worked at similar type of companies, and they've all since left those companies. And they said that it's just really hard to sell in that niche. And that's why those companies aren't growing that much. And so had I been, I think, more involved with customer development in the beginning, I think we would have gotten to that insight faster. So I would say that biggest working loss is not doing enough customer development because we still have a great product, but I would say it's more of a niche feature than it— like a full-fledged product.