Biggest marketing win of 2025?

30 Dec 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Biggest marketing win of 2025?" (created 2025-12-30) containing an English discussion between two participants labelled SPEAKER A and SPEAKER B. The speakers talk about marketing strategies for 2025, highlighting in-person meetups targeted at enterprise companies where they give speeches to build relationships and drive long-term revenue, and the value of reinvesting returns into their own businesses (one speaker cites a 70% success rate over the past 12 months).

How about biggest marketing win for 2025?
My biggest marketing win, I would have to say, is doing— and we were doing this in 2024 and even in 2023, but we ramped it up more and more— has been doing in-person meetups where we handpick the right type of enterprise companies and we give speeches to them in different countries. So there may be like 20, 30, 60, whatever people in a room, and we'll give speeches and build relationships. That generates a lot of revenue for us in the long run.
I actually did the math on ours. We have a 70% success rate in the last 12 months. But all that to say is I think the best investment not financial advice, at least for us, is to plow it back into our own businesses. That's why I don't look at it as a major gamble because we're betting on ourselves.