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Eric Siu explains why people sabotage their personal brand by hiding who they really are. Fear of judgment keeps you from building the emotional connection that actually matters more than follower counts.
Eric Siu explains why people sabotage their personal brand by hiding who they really are. Fear of judgment keeps you from building the emotional connection that actually matters more than follower counts.
If you have any kind of following, they're like, well, I have a personal brand. Do you? Who are you? What do you stand for? Can I predict what you're going to do next? Who are you in real life, on and off camera? That's your personal brand. In order for me to get to know that, you actually have to show something where you're actually a vulnerable, real human being. And so few people are ready to do that. They're always holding things back because they're fearful of judgment. They're fearful of like backlash or being canceled, or like people won't like that version of me. I don't care if you have 300,000 followers. I don't care if you have 10 million followers. If you're not showing up as real, I don't know what your personal brand is. And if there isn't this irrational emotional connection that your audience and your community have with you, that they're willing to do anything to help you, then I don't really know if you have a personal brand.
