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Eric Siu argues blogging has lost its edge in 2025 because organic reach has collapsed. He recommends focusing on social and video content instead, following the basic rule: go where your audience actually pays attention.
Eric Siu argues blogging has lost its edge in 2025 because organic reach has collapsed. He recommends focusing on social and video content instead, following the basic rule: go where your audience actually pays attention.
I wouldn't start with blogging in today's world. I would start with creating social content, video-based specifically. Yeah. And by the way, when we say we wouldn't start with blogging today, it's only because the organic reach isn't quite there anymore. Because when you think about blogging 10, 15 years ago, that was organic social. Like, that's, that's where all the reach was, right? So what we're really talking about here is like, you want to go to where the reach is, and maybe in 5, 10 years, it's probably not going to be what we're talking about right now. You got to think about where the attention is, and Marketing 101 is thinking about where is your audience hanging out. And it could be different depending on the type of business that you're in.
