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Eric Siu explains how brands use fake accounts to post hateful comments that spark massive engagement. One example got 76,000 likes and 28,000 replies, driving sales through manufactured controversy.
Eric Siu explains how brands use fake accounts to post hateful comments that spark massive engagement. One example got 76,000 likes and 28,000 replies, driving sales through manufactured controversy.
Do you want to know about how you can use fake haters to blow up your engagement? Fake haters? Yeah. Viral Instagram content with a comment from a fake account. Brand owner owns the fake account. Fake comment is pinned, so everyone will start hating the fake account. Controversy sparks more comments hating on the fake account equals more reach equals more sales, right? And so this one viral video over here, you can see there's one pin, right? It says, you know, link in bio to get your memory frame. So it's basically to buy the product, right? But then the second pin comment says, sorry, but your dog is kind of ugly though. That one got 40,000 likes on it and 28,000 replies, right? And then Right below that, someone says, okay, here's the hate button for the, the fake account, and that one gets 76,000 likes on it, right? Wow. So the move is create a viral video, create a fake account, and then have the fake account say something hateful, and then everyone hates the hateful account because everyone likes to fight.
