Eric Siu discusses using AI to cut excess headcount and automate marketing. The strategy: test internally first, then roll out to clients, similar to how private equity improves margins.
In theory, if you can find companies that are making good money but have tons of headcount, you know, you can end up replacing a lot of the headcount with AI. I know this sounds cutthroat, replace it with AI and your profit margins go up, but you're buying it based on a multiple of its existing business.
Yes. And so this is where we settled this morning with my coach, right? I was like, look, you know, we're building product right now that's automating portions of marketing, like a lot of stuff that, that can be automated, right? If that proves to work well on our own stuff, we'll roll it out to other people. And if it proves to work there, then we can start to play that thesis out. So in between right now is let's see how the product works out, and then let's move forward. Because if that works out, then we can for sure start to do that. And yes, it's cutthroat, but it's also what private equity does.
