brands vs. cesspool of internet

20 Oct 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube clip titled "brands vs. cesspool of internet" (created/posted 2024-10-20) containing a single-speaker commentary (labeled SPEAKER A) about branding and SEO. The speaker cites Eric Schmidt's remark about brands standing out versus the internet "cesspool," and references a report by Cyrus Shepard (via TH Capper) showing sites hit by Google's helpful content system tend to have lower brand authority relative to domain/link authority, warning that weaker brands compared with overall link profiles may be vulnerable to Google's helpful content update.

Eric Schmidt would say brands are the things that stand out versus the cesspool of the internet. There is a report by Cyrus Shepard that shows sites that are susceptible to Google's helpful content system. So Cyrus Shepard says excellent data via TH Capper showing sites hit by Google's helpful content system tend to have lower ratios of quote unquote brand authority to quote unquote domain authority. Oversimplified layman's terms, when your brand is weaker than your overall link profile, you may be at risk to Google's helpful content update.