Build Grokbot Like an Agency, Not a Chatbot

5 Sept 2026 · 1 min

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In this segment, Eric Siu explains that Grokbot is operated like an agency rather than an autonomous chatbot. The system never sends or publishes content automatically; all outputs are saved as drafts to avoid off‑brand or harmful messages. The only automated exception is the deal‑desk bot, which instantly replies to sponsorship inquiries with a fixed price (typically $15k–$25k) and no negotiation. Siu emphasizes a modular approach: Grokbot consists of multiple single‑purpose bots instead of a single, all‑purpose agent—a mistake he previously made with his OpenClaw/Hermes projects. This architecture simplifies both user mental models and AI focus, reducing errors and brand risk.

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Unique thing is we treat Grokbot like an agency that is not allowed to ship, not like a Life OS that books Costco. This is kind of talking about Matt Van Horn. The way we have things set up, we don't have it automatically send or publish. And that's on purpose. Because if you have something send automatically 100 emails that are completely off brand, well, you're gonna get in trouble there, right? Could be negative for your business. I just set like an overall edit to draft, but you shouldn't be able to send. One exception being our deal desk. Deal desk is actually where someone reaches out to me for a sponsorship. It just responds to them within the first 60 seconds saying, hey, it's gonna be 15 grand, sometimes even 25 grand. And it's like, that's all we're gonna accept. And most people are gonna say no, But that's okay. It just handles that piece for me, right? We basically have different bots. So we're not trying to have one bot do a bunch of different things. And that's one mistake that I made with my OpenClaw agent initially, or my Hermes. I tried to have one super agent, right? It's also easier for your mind. It's easier for the AI as well, just when it has one job to focus on, right?