Change your offer, change your outcome

16 May 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Change your offer, change your outcome" (posted May 16, 2025). The excerpt is a single-speaker spoken segment (monologue) about cold-email marketing and conversion optimization. The speaker references a LinkedIn post by Taylor Heron (noting he sends roughly 4 million emails monthly) and argues that changing the front-end offer — not the email infrastructure — can dramatically increase conversions (citing up to ~28x). The content is a marketing/strategy tip aimed at cold-email vendors and marketers.

Chapters

One thing that would increase your conversion rate massively with cold email: your offer. This is a LinkedIn post written by Taylor Heron. He sends like what, 4 million emails monthly for his customers. So he's like, look, 28x more conversions on cold email campaigns. It has nothing to do with your cold email infrastructure. I've been digging into some data that confirmed a ton of my suspicions, but goes against what I hear gurus quote unquote talk about. Changing a front-end offer alone can drastically swing your entire funnel, sometimes by a factor of 28 regarding if you're a cold email vendor. It really does come down to the offer at the end of the day, and you and I know that already, but I think it's important that we keep— we're the chief reminder processors on these things.