0:33
Eric Siu breaks down why your cold email offer matters more than your infrastructure. Taylor Heron sends 4 million emails monthly, and changing the front-end offer alone can boost conversions up to 28x. Focus on the offer first.
Eric Siu breaks down why your cold email offer matters more than your infrastructure. Taylor Heron sends 4 million emails monthly, and changing the front-end offer alone can boost conversions up to 28x. Focus on the offer first.
One thing that would increase your conversion rate massively with cold email: your offer. This is a LinkedIn post written by Taylor Heron. He sends like what, 4 million emails monthly for his customers. So he's like, look, 28x more conversions on cold email campaigns. It has nothing to do with your cold email infrastructure. I've been digging into some data that confirmed a ton of my suspicions, but goes against what I hear gurus quote unquote talk about. Changing a front-end offer alone can drastically swing your entire funnel, sometimes by a factor of 28 regarding if you're a cold email vendor. It really does come down to the offer at the end of the day, and you and I know that already, but I think it's important that we keep— we're the chief reminder processors on these things.
