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Eric Siu breaks down Anthropic's Super Bowl ads claiming Claude won't run ads, the sign-up discount that followed, and Sam Altman's sharp response. A look at how ChatGPT and Claude are competing through marketing moves and public jabs.
Eric Siu breaks down Anthropic's Super Bowl ads claiming Claude won't run ads, the sign-up discount that followed, and Sam Altman's sharp response. A look at how ChatGPT and Claude are competing through marketing moves and public jabs.
Anthropic made these ads, Super Bowl ads. Basically, they weren't calling out OpenAI, but they were saying, hey, we'll never have ads in our products. Well, in order to get started, sign up for this brand over here and we'll give you this discount. And the other guy's like, what? Anthropic will never have ads. Claude will never have ads. Yeah. And then Sam Altman responded. Yo, he was pissed. Yeah. So the funny thing about that response is someone who is a very popular VC tweeter, he likes both Claude and OpenAI. He's like, dude, the Sam Altman response was, and I can say this, like he seemed like his butt hurt. He's like, you know, just to let you know, The ad was in good jest. I laughed at it. But just so you know, Texas has more ChatGPT users than all of Claude, right? There's like no reason to say that. And, and Dropbox just wants their users. It wasn't calling out OpenAI. So I thought it was— he's a little butthurt about it. That was funny. If you want more insights like this on AI marketing and business, follow to learn more.
