ChatGPT Plugins Added $500K ARR in Days

ChatGPT is on fire, but here's what I want to call out. So Neil, this is a chart because we like charts over here. So let me show it for the camera here. So this is someone adding $500K in ARR just by adding their app to ChatGPT plugins because ChatGPT plugins is making a comeback, right?

Yeah.

So what I'm doing right now, I'm taking our repo from Carrot because Carrot, believe it or not, Carrot is— it drives a good amount of leads coming in for us, right? It's the LinkedIn account-based marketing personalization and the landing pages. So I'm like, Dude, you take AnswerThePublic, you take, what is it, Ubersuggest, right? Why don't they just— why don't they become ChatGPT plugins? Because those are— it's a great distribution channel. He's like, I've never seen anything like this. We added $500K in ARR this week. We haven't stopped growing since we launched our new ChatGPT plugin since last Tuesday. So the way I see it, like I mentioned last week, ChatGPT plugins, ChatGPT marketplace, These are all going to be gold mines and the ability for you to take what you built on ChatGPT, make it into a website, make an MCP as well from it, and then make it a plugin. I think it's just going to— we're going to see an explosion in apps, in plugins, and I think we're going to see an explosion in entrepreneurship as well.

Yeah, I think we will. What we're finding with the plugin ecosystem when it comes to ChatGPT is it can drive some revenue, well, depending what you consider some, but if you're at scale, What we're finding is it helps more with retention than it actually does with revenue, which for us, the retention number generates us a higher LTV and more profit than the $500K that you add in MRR.

Yeah, I find, I mean, I don't know how it's going for you guys right now, but the conversations are starting to shift. It's beyond just marketing now. They're like, hey, we're spending like $15 grand a day on tokens. Can you help us with that? Can you help us with this? So my thinking is that because we can do more now, right? our TAM kind of starts to expand a little more. But what are you seeing?

We don't see any of that. We very rarely ever see corporations ask us to help them save on tokens. We are seeing a shift in the market in which customers are coming to us with problems instead of what they're looking for. So before we would say, I'll use a random example, a company would say, I lost some Google traffic. I need to gain back my rankings. Or they would say, hey, we're getting all this traffic. My conversion rate is really terrible. Can you help us increase our conversion rate? It would be very specific. We're spending $5 million a month on Google Ads and our ROAS keeps reducing each year. So can you help us fine-tune our campaigns and get our ROAS back to what it was 3 years ago? So people would come to us very specific asks. Now people are coming to us with very specific problems, right? And I know the first group, I kind of identified the ask and the problem, but now it's more like our leads, our revenue is down 6% and our leads are down 32%. We lost a lot of leads, majority weren't qualified. Our close rates have gone up, because we've lost a lot of bad leads, but it seems like we're still getting good leads. What would you do if you were trying to reverse this company and grow it? What would you change in our marketing? What would you adjust? And they're not coming to us with, we lost this traffic from Google, or we lost it from organic Instagram or Facebook. They're coming to us starting with the business problem.

Mm-hmm.

And they're saying, as marketers, What can you do to help us solve it? And they don't necessarily care how we solve it. They just want it solved. It doesn't mean if we just say, oh, we can solve it and we're going to do X, Y, and Z, they're going to give us a contract. They're more so going to us and maybe another 5 or 6 or 7 or 8 other competitors. And they're asking us all the same questions and they're comparing what people say and they're going with the solution they feel is the best for their business.

So here's my point. I think we're kind of saying the same thing. It's like, it used to be very specific. Hey, we just want you to help with SEO. We just want you to help with paid media. Now what it is, is, hey, we just want you to help with this problem set over here. So with this problem set, you might have multiple ideas. You might say, hey, we'll help optimize your paid media here, your CRO over here, but we also see an opportunity to fix the funnel over here from like, oh, your chat's broken over here, right? But that is value that's happening because we're all able to do more now. And that's why I'm saying the TAM is like, I'm not just saying it's token optimization, but it's more so like, just solve our problem here. We're spending too much on AI over here. Yeah. We want to see more value from it, right? The other thing I want to bring it back to, Neil, if you want to fit, Do you have any point you want to finish off there? Because I want to come back to one thing. Okay, so I want to come back to customer service being the best form of marketing or one of the best forms because Neil just mentioned Zappos is amazing because back in the day they wanted to deliver, they want to make happiness happen.

Delivering happiness.

Delivering happiness. Yeah, Tony Hsieh, great book by the way. I read it and rest in peace, Tony Hsieh. So Nordstrom, right? If you've returned a tire, they don't sell tires, right? If you, back in the day when you return a tire, they would still refund you or give you something for the tire, right? Because they were like no questions asked basically on the refunds, right? So they want to create delightful experiences. Now, when I think about delightful experiences, I think about Grokbot, for example. So SpaceX, right? Their team is hooking me up with accounts. They're saying, hey, here's more credits for you. Here's credits for your team as well. Guess what? I'm telling everybody about it. In fact, I started paying for it. I just got Grokbot Teams for the team this entire week. We had an issue with it. The entire thing went down, the uproar, right? That's when you know the team is like using it heavily.

Yes.

And so then I reached out, hey, can you fix this for me? Hey, I'm about to do this webinar. Literally in about 30 minutes, this guy from Josh, this guy named Josh Kim from SpaceX, like their growth leader, he said, hey, I solved it for you. I was like, hey, I'm about to do a webinar in 1 hour right now. This shit's not working for me. Can you help me? Right? He's like, don't worry, I got you. 30 minutes, done. Right? That is delightful experience. Let me tell you an undelightful experience. Real quick, if you want to acquire customers faster and more efficiently this year with the latest strategies and tactics, then check out singlegrain.com. That is my ad agency. Again, www.singlegrain.com. Check it out. And if it seems like a fit, we'll get in touch and help you with a free marketing plan. I've been buying these tennis like shirts from on.com, right? Remember I told you I had an issue with on.com?

Yeah.

They like refunded my thing without giving anything back, but my Muse got 40% off and like replaced the order, right? There's an odor issue again, right? With one of the orders, 'cause it split it into 3 orders. And so now it's reaching—

Wait, why did it split it into 3 orders? Your Muse did that or On split it into 3 orders?

Muse did it because it wanted to, you can't, On does this thing where it's like, oh, if we give you 40% off, it only applies up to $500. So then Muse is like, okay, we'll apply the 40% for the big order, biggest order over here, and then we'll split the other 2 20% coupons you have. So it's going around it. So this is bad customer service because one, if you give me a discount, don't do that to me where I have to split it up like that. Number 2, don't refund my stuff without telling me. Number 3, don't say we can't do anything else because of policy, because I'm telling you right now, I'm going to talk about you in a negative way, which I'm doing right now, right? So that's negative because if other people listen, it's about to buy on, they might buy something else now, right? So maybe don't do that to me. Yeah.

And that's the place you play tennis, your hat, right?

Oh, this is, this is Sunset Tennis Club. This is different. This is like a, this is like a little tennis membership thing.

Oh, got it. By the Beverly Hills Hotel.

Yeah, that's one of the courts. They use multiple courts. Like, by the way, Sunset Tennis is great marketing. You know why? Like, hey Eric, um, how's it been going for you? Can we hook you up with this? Can we do this for you? What else can we do better? Hey, how was that session with your coach over there? Right? These are things that are memorable and it's like, oh, these people care. Oh, I just spit everywhere. But these people care, right? Or, You can share some experience. I'm sure you have amazing experience when it comes to traveling, for example, right?

So sometimes very negative experiences. My, I would say my worst experiences is I tend to stay at Marriotts a lot because of the memberships and the status and the rooms are pretty affordable and nice enough. Like when I'm traveling for work.

Yeah, it's just a Ritz-Carlton, you know, it's just a St. Regis.

No, I usually don't stay at Ritz-Carltons or St.

Regis. But those are Marriott, by the way, guys. Yeah, those are Marriott.

I'll stay like at a normal Marriott, not a Motel 6 version. Sometimes I will. The last hotel I stayed at was a Holiday Inn when I was in São Paulo, which it was delightful. I had to clean the floor, like it had hair and stuff like that. So I was like cleaning it up myself. I was kind of gross.

That's a 1-star or 2-star?

I don't know what they call it, but I was cleaning up stuff and I had to figure out how to turn on the AC and eventually I found the remote. And it was like a portable one that was in the wall.

Yeah.

But whatever, maybe normally I stay at a normal Marriott, like an average, like a 3-star hotel, sometimes 4-star. And when I'm staying at a Marriott, my travel internationally is at random awkward times. So sometimes I'll arrive really early in the morning. And if I have meetings early in the morning, even if I don't, I want to check in early in the morning. I don't want to check in at 3:00 PM or anything like that. So typically my team, not typically, they will, They'll book the night before. So then that way I get, the next day I can check in early. Because in theory, I checked in, I paid for the night before. And I was in Canada at the, I think it was called the Pinnacle Marriott. And the lady at the front desk is like, oh, sorry, we can't give you a check until 3:00 PM. I was like, why? I'm like, I paid for yesterday. And she's just like, no one notified us that You weren't going to actually check in that day in the morning of, so you got to wait for 3:00 PM. So I'm like, so you charged me for the day before and I have to wait? And I was like, and I know my assistant notified them because I do this often enough. And then I message them, I get the email that she sent to them and she's like, yeah, we sent it. She's like, oh, sorry about that. I guess it was our fault. They're like, we'll get you a room right now. And what irritated me about that is you had a room right now and you wouldn't give it to me. But when you found out that you screwed up, you're willing to give me a room right now. And it was the same room type, not an upgrade or anything. And I don't care for the upgrade. I'm not asking for that, but you had a room available and you said no to me when you messed up. But the moment you found out that it is your fault, you're willing to give me a room. But other than that, you wanted me to wait till 3:00 PM and I still get charged for the previous night.

Yep.

To me, that's a terrible experience. I still use Marriott though. And the reason being is status. And depending on the corporate plan you work on, you can get some cheaper rates. So the money savings is worth sometimes the inconvenience or the pain, but we just track all those kinds of things. So then that way when they mess up, they have to make it right.

You know who does a good job with this? So people like, you just mentioned a scenario where Marriott chalked it up to policy, right? I actually had a situation with GrokBot support where they chalked it up to policy because someone on my team paid for something and I'm like, hey, can you just refund I'm going to— I'm about to pay for the entire team's account, right? Can you just pay for that, right? Can you just refund us? No, I understand, you know, but on policy I can't. I'm like, dude, like I'm literally about to pay for like the entire like company here and why won't you just give us that money back, right? Because they had a billing issue, right? They weren't willing to do it. It's another policy thing. Now on the flip side, when you go to an amazing hotel, right? Like a Four Seasons or something like that, right? They won't chalk it up to policy. I think in fact, like the Ritz-Carlton will say like, hey, they have a budget for each person where you can go above and beyond the policy, right? Or they'll go shop for you. Oh, you know, maybe you want to eat a certain thing, right? Maybe they'll— maybe it's not on property, but maybe they'll go get it for you, right?

Yeah.

That's a delightful experience. That's what we call like a 7-star experience. I remember the Airbnb founder was like, here's a 9-star experience. It's like when you show up to a hotel and your favorite rock band is playing for you there, right? Like, that's a 9-star experience. And so the reason these are so important, the reason why Ritz-Carlton does this or Four Seasons does this is because people talk about it ultimately, and they're going to talk about it to their other friends who are probably ideal clientele too.

Yes. I just don't want to pay for the Ritz and the Four Seasons costs when I'm traveling for work because it adds up so fast. And I know people are like, what's the difference between spending $500 versus $1,000? Well, if you have that philosophy with money, after 10 years, you know how much you've burned? You could just put that money in the market or somewhere else and done some good with it, especially when you're only there to sleep and you're not even in the hotel room. But on the flip side, when I travel with family, I'm willing to pay pay for the Four Seasons, but it never ends up being that way. We always pay for the Disney version, like a Disney cruise or whatever. You pay Four Seasons pricing, but you get Motel 6 type of experience.

But you still liked it.

I still like it because my family's happy. So I don't look at the expense from that aspect as, man, I didn't get luxury, but I pay luxury prices. I look at it as my family's really happy with me. If I had to, I would've paid double to keep the happiness and the family unit strong.

See, I guarantee you, you weren't irritated when you had Motel 6 experience with Disney, but you were very pissed off when you had the Marriott experience.

Yes.

Yeah.

Because when I have the Disney experience, you know, I'm forewarned that it is not going to be the food I want to eat. I'm forewarned that it's not going to be a room that I like, and it's extremely tiny.

Oh yeah. And all of you are in there.

All of them in there. We have to share one bathroom instead of multiple bathrooms. And I'm forewarned on all this kind of stuff. The wife notifies me, but it's not that she knows I'm still not going to like it. But when I see the room and I don't like it, but I see how happy my children are and my wife is, it makes it worth it.

Mm-hmm.

But when I'm traveling for work, I just want enough comfort Room service is ideally preferable. If I don't have a hotel that doesn't do room service or cleaning, I usually don't stay there. And the reason being is if I'm flying for long trips, I only want a carry-on suitcase. So, I don't want to, what is it called? I don't want to have to check in. So, I just want it where I can just give it to the hotel, they do laundry, and I can still travel light. Although I did recently get one of those suction bags.

Oh yeah, me too. Me too.

Air compressor?

Enoka?

Something like that. No, it's not that. It was that, that guy, that really popular interviewer, podcast interviewer.

There's a lot of those.

Business podcasts, African American, British accent.

Stephen Bartlett.

Yes.

Yeah.

And he was talking about how he uses one of them and I bought it and then I saw the reviews after. Like about air compression bags, not that brand. And what they said is it wrinkles your clothes a lot more, which creates a whole new problem that I did not—

Oh, did it actually do that?

I haven't tried it out yet, but I know it's going to wrinkle.

Mine says— so I read the Amazon reviews for mine and it said there wasn't a wrinkle problem. In fact, it was straighter. Like—

It depends how you do it. There's a way to fold the clothes in air compression bags, but forget the product you buy. They all make your creases harder because you're compressing the air. So, if it's folded right, you'll see creases on your shirt. Wherever they are, it'll just be stronger creases. But if you do the rolling method, the creases aren't there. So, I had— I don't

know how to do the roll method.

Yes. We have a lady who works for us, Ellen, every day or 5 days a week, and she cleans and stuff like that. So, I was like, Ellen, test this out. And she put my clothes in there, compressed it. We left it in a day and she's like, it creates more wrinkles. Oh,

that sucks.

And then we tried the roll method. And she's like, your clothes aren't as crisp. Because the way like she packs my clothes, it's just very nice. And I'm like, okay, I'm not going to use the air compressor unless I really have to.

I haven't tried it yet. It's just sitting there. In fact, a lot of the nice luggage I have, like the— by the way, the Sterling Pacific, they hooked it up again. Thank you guys so much. The Rolls-Royce, it's so nice. And like, I'm almost like— they have this like titanium version of it now where it's like even nicer. And these like, Again, they're better than the Romoas for sure, but sometimes I'm like, man, this is so nice that I don't even— You

don't want to scratch it.

I don't want to scratch it. It's too nice to use, you know?

And then they give you a bag to put over it.

Yeah.

But then I don't want to use the bag because I'm too lazy. Then you got to undo it. Yeah, yeah, yeah.

But it's still the best bag. So anyway, guys, that's it for today and we will see you tomorrow.