Eric Siu shows how to use ChatGPT to turn podcast transcripts into blog posts for Marketing Squad. He ran content through the tool, checked it against existing posts (96% unique), and found it cuts writing time significantly. Human editors and designers still handle the final work.
ChatGPT is good for a couple of things. We found a good use case for it for Marketing Squad where this episode itself, we would actually throw it onto something that will create a transcription for us. We'll tell ChatGPT to summarize it into a blog post. Then we throw it into a duplicate content checker. 96% of it is unique because it's coming from us, but that's still not enough on its own. We're still going to need to have editors. We're still going to need to have people designing things. The human is still going to be very much the last mile.
