Eric Siu discusses whether to focus marketing on ChatGPT or cover other AI models like Grok and Perplexity. ChatGPT-related content drives 5 to 10 times more website traffic than content about competing models, giving it a clear first-mover advantage.
No one talks about LLMs. No one talks about Grok. No one talks about Perplexity. They just assume everything is ChatGPT. So I'm like, we should just nail it head on and just focus our messaging purely around ChatGPT. And yes, we can do Perplexity and all the other ones, but ChatGPT is what everyone's talking about. So we should just focus on that.
That's what we call the first mover advantage. Typically first mover, if you have a good product and you're, you're, you're known as the brand in the space, you're going to get the attention. I was looking at our traffic stats, just website traffic. And whenever we talk about like AIO or ChatGPT optimization or like any of these LLM or whatever, it's always 5 to 10 times more traffic than anything else that we publish right now. So I'm just like, guys, why don't we just keep doing that?
