Eric Siu describes Fable, an AI revenue operations manager that monitors your CRM, flags unengaged decision-makers, and takes action to generate more revenue. It got so good at replacing marketing and sales work that Anthropic took it offline.
Fable can act like a full-time revenue operations manager that never needs sleep, right? Because it can stay focused across millions of tokens and use its own notes to improve outputs. It doesn't lose track of complex deal context, right? Because your CRM is very dirty, can be very dirty from a hygiene standpoint, right? And then specific actions that Fable can do here is you can have it monitoring your HubSpot or your Salesforce pipelines 24/7 using long context memory. You can identify where the decision maker contact hasn't been engaged in 14+ days. Whenever you look at these new launches, think about how it can apply to business, how it can apply to generating more revenue.
