Eric Siu argues that while Clubhouse is overhyped, audio as a medium is here to stay. He warns that drop-in audio is vulnerable to being copied by larger platforms like Facebook or Google, just as Instagram copied Snap Stories.
Drop-in audio is here to stay. I think it's engaging. I think the ability to say, hey, I'm going to hop into a chat in my pajamas is cool. But Clubhouse can get slowed down pretty significantly if Facebook or Google decides to copy Clubhouse. Facebook and these other platforms, they're notorious for copying. Let's just look at Snap Stories. Once Instagram copied Stories, everyone started copying Stories. That's not to say that Snap's not successful, but they did get slowed down and they had to kind of innovate. And so
