Eric Siu shares a cold email trick that hit 80% open rates: personalize the first sentence by referencing something specific about the recipient, use a punchy subject line like "Founders Mastermind," and keep the message short with the ask up front.
Here's some secrets to making sure that your cold emails or your cold DMs get read. Number 1, personalize. If you're emailing someone, in the first sentence, talk about a piece of content that you read. Talk about maybe that time where you hung out with that person. But that way, that's going to help you stand out from 99% of the rest of the crowd. Now, with cold emails as well, make sure your headline is punchy and it's to the point. For example, recently we have an event coming up, and instead of saying we have this event happening so-and-so on this date, whatever, in headlines, I just say Founders Mastermind as an example, because I'm reaching out to founders and it says mastermind. It's a mastermind I keep it simple, I keep it to the point, and the open rate on that one is about, give or take, 80% or so, which is fairly high. Now, when it comes to cold DMing, instead of writing a novel for them, keep it very short, keep it very simple. Just go for the ask in the first sentence. They'll either respond or they won't respond, and then you can move on from there. So
