0:32
Eric Siu breaks down cold-email tactics that convert: personalized landing pages with the prospect's logo, private waitlist invites like Carrot uses, and 30-day free trials with urgency messaging to drive signups.
Eric Siu breaks down cold-email tactics that convert: personalized landing pages with the prospect's logo, private waitlist invites like Carrot uses, and 30-day free trials with urgency messaging to drive signups.
A cold email with good offers. If we say, oh, we're reaching out to NP Digital, we'll send you a personalized landing page just dedicated to you and it's personalized with your logos and things like that, right? That converts decently well. Now we've changed it over into— because we have a waitlist right now for Carrot, but now it's just like, hey Neil, private invite, right? And then what you get is 30-day free trial or something. You just log into the app and just start using it, right? You can bypass the waitlist. And so we selected you specifically for it and this exclusive offer will only be around for the next 7 days or so, that type of thing. There's exclusivity and it's expiring and things like that. And there is a little creativity in the second one, but the first one is just a good offer.
