Eric Siu explains why his Marketing School Podcast stalled after years of daily 5-10 minute episodes. He burned through foundational content, the format grew stale, and listeners left. Switching to reactive news episodes with two hosts brought back engagement and positive feedback.
And that's when we started to get bad reviews. With the Marketing School Podcast, we were doing 5 to 10 minutes an episode for 7 days a week. We're teaching everything that we knew about marketing. But after 2, 3 years of doing that, you've basically shared all your base knowledge, your foundational knowledge. And so you have to evolve. We didn't evolve for another 1, 2 years after that. And that's when we started to get bad reviews. It's like, oh, you know, they're saying the same things over and over. And that's where you start to get listener churn and you're not growing as fast as you used to. That format became stale and we took a little too long to adjust, but we did adjust eventually. The main difference now is that We're reacting to the news cycle. So it's trending topics and you have 2 operators, 2 marketers that are sharing knowledge. And now we get a lot of texts from people saying how much they enjoy this content. And we can see the unsolicited response rate in YouTube about how much people are enjoying this content.
