Companies Ignoring Claude Code Will Get Left Behind

Remember I sent you that Elon interview, the 3-hour one he did? Did you watch the whole thing?

No.

Okay, so he does say something in there where he's like, and I think he brings up a really good point there, with the company, especially the larger you are, the more inertia there's going to be, right? The less willingness to change there's going to be. So he's like, look, the AI adoption stuff, there's going to be a situation right now where the companies that are really on top of it versus the inertia of companies that are not, they're going to be able to run circles around the ones that aren't, right? And he's like, naturally there's going to be inertia, but His whole stance, like if you haven't listened to that one, is basically most working will be optional in the future, which he said quite a bit, right? There's gonna be a lot of robots, things like that. I think my take on this Claude code thing is this is probably the first time, like the way we were using it previously, it's like, okay, use it for strategy, tax strategy and all that. You want to hallucinate less talking to it back and forth. Now it's just like, oh my God, I can— any product that you build, It's not— you and I are human beings, we're flawed, right? But a product is going to continue to improve over time. You can keep compounding on it over time. And if you can have multiple fires in the iron, irons in the fire, where you can compound them for the highest leverage things that you want to do, the more people that do this, my God, like, this is the first time— it's funny, he's making fun of me, right? He's like, you know, you call out all these trends and then I have to give it to you. This is like when you called out Bitcoin, right? It's like you're on top of it. He's like, most of the time, a lot of stuff you say, are stupid trends, but this is like, you're right on.

Wait, who's saying that to you?

Our mutual telecoms friend.

Oh, okay. Got it.

Yeah, yeah, yeah, yeah. And he's generally a skeptical person too.

No, I'm with you. I'm 110% sold on AI.

I just need to get you to use it.

No, so much so that I push all my executives really hard to implement, and every week I have a call with them on how much more did we implement and what were the results? Every single week they get the question. And what I like doing is I like calling them all separately to just see what sounds like—

To see if it's consistent. And then what different ones come up. Well, that's good. I recommend if most people can do that, that would be great. But the other thing, Neil, if you actually do this for a little bit, I guarantee you're going to grow much faster. Guaranteed. Guaranteed.

And you're probably right. I just find if I spend the majority of my day doing deals, I make the most amount of money from that.

It's okay. You're going to touch this at some point and you'll be like, Eric, you were right. Swear on my life. You're going to grow a lot faster. Swear on my life. Swear on Noah's life too.

Okay. So, so, so here's the question. I'm pitching a 9-figure deal right now. 9-figure in revenue for me, right?

9-figure revenue for your company. Yeah. Yeah.

Right now.

Yeah. Yeah. Yeah.

Long shot. I'm talking to the right person who can make the decision. All right. It's hard for me to get that kind of leverage using AI.

I think in that case, the human part is good for you.

You're good. You get what I mean, right? Like I'm trying to focus on, I'm spending most of my time right now on minimum mid-7-figure deals all the way up to 9 and only have one 9-figure deal that I'm working on. I'm trying to get another one in the works, but I'm spending my time on mid-7 all the way up to, you know, well into the 8 figures. Like it's hard for me to use AI and create those kind of efficiencies. I close a handful of them a year or 6 or 7.

It's a great year.

It's a great year. And that's just new business that I'm bringing, not anyone else on my team.

What part of your day pisses you off right now, or what part of your day do you feel like you're wasting your time?

The biggest time, the biggest thing that pisses me off is picking my kids up in school and waiting in the, and picking, waiting in the car line. So it's, so it's the driving that irritates me. I used to have a driver. I'm trying to be more down to earth and do everything myself. Uh, I'm really thinking about getting that Tesla Model Y. They're so expensive. It's like $60 grand or $50 grand. No, they're not.

You can lease it now.

Yeah, but this is $500 a month.

Oh my God.

Or $1,000 a month or something.

What are your other cars? Let's not talk about it. Exactly.

I'll mention the Honda Odyssey.

Exactly. Exactly. So then, uh, you know, if you had the Model Y, it would just drive you to Carline.

That's what I'm thinking. So then I'm like, I won't be as pissed off. And then I'm just— some things I'm really stuck in my ways, as you know.

This proves it right here. For $500 to solve the problem that pisses you off, you won't do it.

Yeah, because it's just out of principle.

Okay, okay, okay.

Uh, it's to teach my kids really that daddy lives a normal life or can live a normal life. You should work hard.

Like— The world they're going to live in, driving will be illegal.

That's true. But like, they hate my car so much, or they hate the Honda.

Okay, okay.

Like, I'm trying to teach them.

Is it embarrassing when they're— Do they feel embarrassed because other kids have crazier cars?

No, but my son especially is like, this is so slow, I can't believe it. Or he'd be like, I got to drive with Daddy, he's such a slow driver. I want to teach him life doesn't— everything doesn't have to be glamorous. I'm not willing to cut back on my home. I like living in comfort. I'm not willing to cut back on having someone clean my home every day and stuff like that. But I'm trying to cut back in areas that matter to my kids, like a car. My son's addicted to cars. I don't really care about cars, but the reason I was thinking about the Tesla Model Y, so I go to the car line early because I don't want to be on the back because then it takes me even longer to pick up the kids. So I leave earlier so that I'm sitting in the car line and the Tesla has a screen. I'm like, oh, I could just watch a movie on there while the car's parked for a while. And I'm addicted to trying to be the first car in line. And I've mapped out every single day.

It's like a competition now.

It's a competition. And I figured out I need to leave roughly an hour and 20 minutes before pickup to be the first car in line. So it'll give me around, call it like 56-ish minutes. And then I think I can be the first car in line. I'm not willing to sit there for 56 minutes.

So how long do you wait in car line or to pick? How long does that process last every day?

I figured out the position I'm in. If I leave 45 to 50 minutes earlier, Okay. I'm in the first batch of the car line where when they open up the gate where cars can drive in, I'm in that group where my kid can get in.

So give or take, this takes you 90 minutes to 2 hours every day, right?

Uh, more because I have to go there, come back.

3 hours.

Uh, easily. I spend 3 hours plus every day.

Hear me out. This is why I'm asking all this stuff. Hear me out. Okay. Imagine you're sitting there instead of wasting your time watching a movie, you just take out Claude Code. It understands all of your goals and you say, okay, map out this strategy for me over here. Map out this. You, you, you, I have it running on my phone. Just, ask it to map out all these things. Here's the thing, those emails that were written, it did not, that's why I was so impressed. It does not look like the typical AI slop that you see, and you know this stuff's going to get better. And so all of the stuff that I want to do, you can say, hey, here's all the deals I'm working on right now. What else can I do to get more leverage from this deal? What else can I do? Right? And you can just keep going with it back and forth, but it's mapped on everything because it's, it's, it's tied into my GitHub, right? And so look, I know how to use GitHub right now. I never thought I'd use GitHub, but I have my GitHub repo. It, it's tied to my Claude MD file, which has all my personal goals, all my business goals, how we're trending right now, everything. And everything I build maps up to that. It even tells me when I'm being stupid sometimes. Like, hey Eric, I think you're building too much right now. I think you should just focus on building this thing and compounding it. Stop building this, right? Yeah. Well, I— 3 hours a day.

I agree with you. But during that time, a lot of them spending driving. Even with the Tesla, you can't take your eye off the road. I've seen videos. I know Tesla's a great car, but they do recommend that you still look at the road and hold the steering wheel because there's just some things that it can't do, although it has better reactions than I do. And when I'm in the car line, technically right now I don't watch movies. The whole concept of model-wise, maybe I could watch movies. I spend all my time in the car lines on the phone trying to do deals or catch up with team members.

Just so everyone knows, dude, that Neil talking on the phone is extremely high leverage because he's a human being and humans want to interact with humans. And these are, it's, these are very hard relationships to come by.

Yeah, like when I'm talking on the phone, some of the conversations I'm having are executives Like executives who are C-level at companies that are worth over $100 billion. So it's just like, this is a very effective use of time to try to close deals.

How about, okay, so let me just, let me put myself in your shoes for a second. So you're on the phone, maybe sometimes there's some downtime, right? And maybe I want to improve Ubersuggest or maybe there's something else I want to do. Because here's the thing with ClickFlow, even though my engineers are working on that, there's a lot of stuff I'm building right now that are directly tied in. And then my CTO is like, oh, we can easily merge this into ClickFlow. So I'm just going to keep building, building, building, building, building whenever I have downtime. Because like when I'm at home, Now instead of watching anime for 3 hours, I'm just on Cloud Code, you know, because the difference is I don't have kids. Yeah.

So mine is either I'm spending time with kids or I'm on the phone. And if I had to guess on my talk time, I probably spend 6, 7 hours a day just talking on the phone and trying to do deals. Yeah.

Which is a good skill that Neil has.

And I even talk on the weekends when I have free time and my kids allow in between. So it's like, but you know, going back to like, ClickFunnels, Ubersuggest, if we use Ubersuggest, because that's mine, I know ClickFunnels is yours.

Yeah.

I've thought about, oh, I can spend more time on Ubersuggest, I can spend more time on Answer the Public.

Yeah.

But then—

That's not high enough leverage for you.

Yeah, I started creating a spreadsheet. I'm like, I can just close one massive deal. It's—

And by the way, this is important for everyone to know too. Like, okay, what's the value from this? I think it's important when you're working with these things, whether it's Claude Code or regular ChatGPT or just working on your own, it's what is every day, what is the highest leverage thing I can do today?

Yes.

Today.

And by the way, 5, 6 years ago, I would spend my free time on Ubersuggest or AnswerThePublic and be in the trenches dealing with product every single day. Now I've shifted over the years because I'm optimizing for what is going to produce the best returns.

Yep. And by the way, I mean, Neil's going for 10 figures in revenue. So, you know, there's a different game at every level. That's why you have to ask yourself every day because the leverage score changes on a daily basis.

Correct.

Yeah. All right. So I wanted to take a moment to tell you about my podcast co-host Neil's agency called NP Digital, and they work with a whole host of global companies or global organizations. Also, Neil has SEO tools such as Ubersuggest and AnswerThePublic. All you have to do is go to npdigital.com to learn more, and we'll see you on the other side. So, you know, I mean, we talked about Elon for a second. So do you want to know Elon Musk's stance on SEO?

Sure, go for it.

So if you look at Grokopedia, which is their version of Wikipedia, okay, so in November traffic was 35,000 a day, okay, now it's 3.5 million visitors a day, okay? So yeah, every day, that's a 10,000% increase in just 2 months. And so at this pace, Grokopedia is about to take over Wikipedia and become the biggest pedia in the world, right? So Elon's just like, the superior product will win in the end. This is his stance on SEO because you look at X, a lot of organic traffic, Wikipedia or Grokopedia, I mean, it's their version and look how fast it's growing. And a lot of people are saying it is far superior than Wikipedia.

So SEO is important, but no matter if it's SEO or paid advertising or social media marketing, I do agree the best product wins at the end of the day, assuming you have competent people in your organization that at least understand marketing. You need, you could have a great product like Grokopedia, but if you don't have competent people and half the time all the pages are noindex, the other half they're indexed and you keep changing URLs and messing things up, it can screw up your traffic. You really do need competent people, but having competent people with a shit product, even if they're amazing at what they do, it doesn't fix the business.

You need both. You know, I was talking to some friends the other day that are very big. They were very big on the SEO content game. Okay, let's just say one guy was doing, I'm going to make some numbers up. Let's say he's making $30 million a year in affiliate revenue. Okay, so just count that almost all as profit. $30 million a year, Neil. And that revenue has now dipped to, let's just call it $3 million a year. So on that call, I was talking to these guys, and the whole stance now is the SEO content game is dead. What do you think about that?

I don't think the SEO content game is dead. We still generate a lot of revenue from it.

Yeah, go. I knew you're gonna answer like that. So you go first, then I'll go.

So the reason I say the SEO content game isn't dead is we find it to just produce a lot of revenue as long as you talk about new stuff and stuff that's for your ICP. Where we see the SEO content game dead, as most people would call it, is what are the nutrition facts about a banana? Let's say if you're a health website, content like that produces no value and it doesn't drive that much revenue in the first place. It doesn't really drive conversions. It doesn't drive revenue. What's the bite force of an animal? What's the weather today? Going over math equations if you're an education site. What is SEO? Like the definition of it. Stuff like that, really basic content, there is no value. And if that's what you're creating, the SEO game in those eyes are dead. If you're creating valuable information for your ICP, it is not dead. And I'll give you an example of this, working with a global company, They end up talking about their struggle with multilingual and different products and where they should place a blog and breaking down when you have multiple websites, multiple products, multiple languages, the different scenarios, what's better, what's worse. AI will start pulling from that and citing you. A lot of the companies will start looking at that and be like, maybe we can just hire that company to solve it. We've gotten a lot of business from that specific example.

Yeah, I want to come back to this in a second, but as you were talking, I was like, you know, if I were Neil, I would totally make a tax bot that, you know, does exactly what you want from a bidding, like does your bidding. Okay, Neil thinks, Neil's is very, very, he's very strategic when it comes to that. We'll just leave it at that. And then, but I'll come back to that, is the SEO content game dead piece? So I actually did a webinar with Clearscope CEO Bernard yesterday, and I kind of brought this up to him too. So I look at, you look at these LLMs, okay, you look at Gemini, you look at ChatGPT, where they're grounding all their data from, it's still Google. Google is still, you know, 43%, you know, search traffic, 42%, 43%. And these LLMs, it's 1%. Okay. ChatGPT is like 0.20% and declining right now. And so I think, you know what, I think the game, the content game isn't dead because all these LLMs ground on that traffic. And the other thing too is the game might have changed a little bit. So maybe we're producing more bottom of the funnel content, or if you're going to produce more top of the funnel, middle of the funnel, you have to provide a lot of value, which is actually going to bring me to my next point on how to grow fast on X. You have to have a unique a unique point of view, you have to— maybe you're doing data storytelling, right? So Neil actually does a pretty good job with data storytelling on his X, where he has different graphs and things like that, charts. People find that very shareable, right? And sometimes you get, you know, good PR, maybe you'll even appear on like podcasts and things like that or shows. So I think content and game, it's just the— sorry, the content game. There's always organic traffic or organic content game, and you just have to figure out what works and where your audience is actually hanging out. That's marketing 101. Now, I do think that being said, Neil, I do think website traffic is going to continue to decline because the, the contract now with these publishers versus Google, for example, they're just not getting paid as much anymore. So what is the incentive to keep producing these articles? And so I think a lot of people are trying to adjust and adopt other channels as well. Yeah.

And going back with marketing is it's like at the end of the day, you just got to take an omnichannel approach with whatever you're doing. If you take an omnichannel approach, you should be fine. Don't ever be reliant on one channel. Create amazing products, create good content. And you should be fine. A lot of this does come down to the basics. People talk about all the technology and all the changes, but they don't do the fundamentals right.

All right guys, we'll catch you later. Goodbye. Bye.