At an industry event, dozens of publicly traded companies reported that while ChatGPT sends them very little traffic, the visitors who come through convert at unusually high rates. This suggests ChatGPT users are more qualified buyers than typical web traffic, even if the volume is small.
I just went to an in-person event. There was a lot of publicly traded organizations and they're all talking about if we don't get the clicks to our website as much because things are changing. If you're doing shopping, a lot of it's coming to social commerce and in-app purchasing, Instagram, TikTok, you know, you can just buy natively within their own applications. There was an interesting thing that we saw in the room. So most of the organizations that were there, they're publicly traded or owned by a publicly traded organization. And almost all of them had data and analytics divisions. And most people saw interesting consensus. And you're talking about maybe 20, 30 companies in the room. Most organizations saw actually a higher conversion rate from ChatGPT than most sources. They're like, we don't get that much traffic, but we're getting really high conversions from the traffic we can track.
