VCs like Chamath Palihapitiya, Marc Andreessen, Brad Gerstner, and Bill Gurley are launching podcasts, newsletters, and communities to generate deal flow. Creator payouts are growing 70% year-over-year as marketing gets harder and influencer marketing gains traction.
Chamath said this recently. He said that content creators are the new form of demand gen. You think about Chamath Palihapitiya, Marc Andreessen, you think about Brad Gerstner, right? Bill Gurley, for example. These are all well-known VCs. They all— they've all done very well for themselves. Do they need more money? Not necessarily. Do they want more deals? Yeah, they do. So they're creating podcasts or writing newsletters. They're making little communities. I think it's interesting because marketing is getting harder. And when you look at the creator payouts, 70% growing year on year, it's going to continue to compound even more. From our side, we're seeing a continued rise in interest in influencer marketing.
