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Most content creators don't make much money. Only 12% of full-time creators earn over $50,000 a year, while 46% make under $1,000. The top 1% capture most of the returns, so you need to be among the very best to succeed.
Most content creators don't make much money. Only 12% of full-time creators earn over $50,000 a year, while 46% make under $1,000. The top 1% capture most of the returns, so you need to be among the very best to succeed.
So content creators actually don't make that much money. I mean, look at the annual income over here. 32% of creators who make $100 to $10K a year spent more than 10 hours a week on content creation. When you look at the annual revenue, it's 12% of full-time creators make over $50,000, and then 46% of full-time creators make under $1,000. Really, it's the top 1% or so that are generating the outsized returns here, the famous people that you're seeing on YouTube. And so it just goes to show that whatever arena that you choose to specialize in, you have to be the best of the best. Who do you see on TV when you watch basketball? You see the best players, right? The LeBron James, Steph Curry. The best stand out because the people want to be the best and the people envy the best.
