The host of Marketing School podcast says daily episodes work because he genuinely loves learning and teaching. Audiences can tell when you're faking it, but high-frequency publishing also means people consume what they need and leave. Pick what matters to you and accept the trade-offs.
If you wanna create engaging content, it's worth thinking about what it is that you're actually enjoying. And so for example, this Marketing School podcast, we're nerding out on marketing right now. We're talking about stories, having conversations. I can do those all day 'cause one, I love learning. Two, I love teaching. And I kind of get both of those at the same time. Figuring out what really resonates with you. And you have to also understand there's a trade-off too. Like, A, do what you enjoy 'cause that keeps it engaging. People can tell when you're not having fun with it. But also with Marketing School, our trade-off here is we do it daily. I don't know about you, but I've had a lot of people come up to me at conferences saying, hey, I listen to the podcast, or I used to listen to the podcast. It's great stuff. But they got what they needed and they moved on. And like, maybe that's just how it is for this. You have to be willing to accept the trade-offs.
