Eric Siu shows how product design drives sales using Warm House Cookies, a friend's company. Stephanie's Biscoff cookies sell because of how they look: a Biscoff piece standing up, white chocolate, a touch of salt. Good design isn't decoration. It's what makes people buy.
You can say the design itself sells the product, especially when it's food. These are these Biscoff cookies. They're nice and fancy. My friend Stephanie made the cookie from scratch, and then there's like some salt on it as well. This is really nicely done. And by the way, she started this company 3 weeks ago, and it's called Warm House Cookies. So @warmhousecookies on Instagram. And I think when you design something like this from a marketing standpoint, it stands out because I bought this for Neil's kids, right? And I'm like, dude, the fancy ones, let's give it to the kids because it's like, whoa, like I've never seen a cookie where there's a Biscoff standing up from it, and then there's like a white chocolate. So sometimes
