In this episode Eric Siu and Neil Patel, joined by Coffeezilla and an unnamed participant (Speaker C), dissect the alleged $50 million rug pull involving a celebrity‑styled meme coin dubbed the Hawk/Tua (Hot Tua) Coin. The hosts outline how the coin was launched, promoted via a Twitter/X Space, and then abruptly abandoned while the team allegedly dumped the majority of the token supply. On‑chain data cited by Coffeezilla shows 96 % of the supply concentrated in a single wallet cluster, with 89 wallets selling 100 % of their holdings immediately after the presale, contradicting the team’s claim that no tokens were sold. The discussion moves to the fallout: investors losing millions, legal firms considering lawsuits, and the broader risk of celebrities being exploited by inexperienced advisors. Eric and Neil express sympathy for the influencer, noting her rapid brand growth and lack of crypto expertise, while also lamenting the victims. The segment ends with a brief promotion for Karrot, an account‑based LinkedIn advertising tool, before the usual podcast sign‑off.
Chapters
Did you know that the Hot Tua girl stole $50 million?
I don't know if she stole $50 million, but I saw something how she created a meme coin.
In crypto, it's what we call a rug pull. So what had happened is she created a meme coin. I think it's, I don't know if it's called Hot Tua Coin, but the whole idea here is that basically she launched it.
My hot meme coin is live!
I remember she did like a Twitter Spaces, right? Or X Spaces. And at the very end, she didn't even answer questions. She was just like, All right guys, I'm going to bed. Goodbye. And then that was it, right?
Hey guys, I hate to interrupt you, Nick. Hello there. But anywho, I'm gonna go to bed and I'll see you guys tomorrow.
But here's the thing. So it went all the way up to $50 million or so. And then basically it wasn't even her, it was like her staff, the people that came up with this idea, they dumped a bunch, right? So that's what you call rug pull in crypto. So here, check this out. So this over here says, wanna steal $50 million? Well, the Haktua girl did. She launched a coin, rugged it, and then shamelessly went to sleep like nothing happened. Just minutes after the coin started dipping, she posted the tokenomics. She said the team didn't sell a single token, which you just said, right? She was lying and will likely have to talk to a to judges about this. Here's what happened: Bubble Mass revealed that 96% of the supply was in one cluster. 285 investors joined the Hawk presale. 89 wallets sold 100% immediately, so they just dumped, right? If you're like an investor, you're in; you can dump it immediately, right? Hailey's team has sold absolutely no tokens whatsoever. Meanwhile, the team. It just shows a bunch of transactions where people sold. So it is actually true. It's actually false that what they said, they lied. They actually did sell, right?
Wow.
So she and her Twitter— her— she and her team made a Twitter Space to explain what happened. They got destroyed by the crypto investigator Coffeezilla. Coffeezilla, you know that guy, right? Yeah.
This is one of the most miserable, horrible launches I've ever seen in my life.
Okay, then why the fuck are you on?
I've been tracing it on-chain for a while. You guys generated Over a million dollars in fees while y'all's fans got rug pulled. There was snipers, but there was also insider trading.
And then Hot Tua Girl decided to end the space because she was tired. Let me say that again. She rugged the coin and then shamelessly went to bed like nothing even happened. Um, you have to listen to this, right?
Hey guys, I hate to interrupt you, Nick. Uh, hello there. But anywho, I'm gonna go to bed and I'll see you guys tomorrow.
So Aftermath, this was yet another celebrity rug coin. Coin rug pull. People lost millions and want her in jail. Law firms are looking to sue her. So here's my thoughts around this. She got her 15 minutes of fame from from the the TikTok, and actually she has a podcast that does pretty well right now. Okay, and I think what's happening right now is because she's not that experienced when it comes to business, she's getting pulled in all different directions by different people that want to make money off of her brand, and she doesn't know. Any better, right? And so she got pulled into this thing, and then what has happened is that she got into bed with the wrong people. Maybe that's the wrong way to put it, but that's why this is happening right now. She just doesn't know any better. And by the way, by the way, like with her with her podcast too, I think from my understanding, from me observing from afar, is a lot of her podcast partners are directing her on what she should be doing, what she should be talking about, who she should be talking to, right? So. There's a lot of stakeholders that have her tentacles, that have their tentacles into how she, how she's doing things. Have you ever wanted to target a bunch of accounts on LinkedIn at once and personalize them? Well, previously you couldn't do this. Let's say you wanted to target 500 enterprise companies and you wanted to hyper-personalize those ads. You can do that now. And LinkedIn has confirmed with us that nobody else can do this right now. Only we can do it. The product is called Karrot. That's K-A-R-R-O-T. And It's Carrot account-based marketing. So if you go to carrot.ai, you can go learn more about it and we'll see you on the other side.
She built up a brand really fast and people are going to tarnish the brand even faster, sadly.
I feel bad for her.
I also feel bad for the people who lost a lot of money. But the reason I'm saying I feel bad for her is I bet you she has no clue what's happening. I'm not saying she's dumb or anything like that. I have no clue, you know, on her education, But I bet you she doesn't know much about crypto or anything because I've listened to some of her interviews.
She's not dumb. I don't think she's dumb.
No. Yeah, but I bet you people are just taking advantage of her and she's going to be screwed over this and pretty much lose most, if not everything.
Yeah.
So that is it for today, guys. Please don't forget to rate, review, subscribe. Go to marketingschool.io/agency if you want to learn more about our little agency community to help you grow faster. I think Neil, we're actually speaking in 10 days to the community. So that's that. And yeah, we'll see you tomorrow.
