Eric Siu breaks down how Jeffrey Epstein spent $10k monthly on SEO to bury negative search results. The strategy included targeting Wikipedia, building standalone sites with alternative narratives, and creating links to push damaging content off the first page.
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Do you know why Jeffrey Epstein paid for SEO? I didn't even know he paid for SEO, but I'm curious to hear. Literally, Jeffrey Epstein was paying 10 grand a month for SEO services to hide his crimes. So what he was doing, guys, it's a subset of SEO, it's called reputation management. And he was trying to get the negative things people were saying about him pushed to the second or third page so people couldn't see it, right? So basically, among the emails that came out recently were some between Epstein and his SEO service providers. Basically, he was paying roughly 10 grand a month for search suppression and reputation control. The tactics outlined in those emails are uncomfortable to read, but they also reveal how search systems actually work. So Epstein's reps attempted to control Wikipedia because it sat at the top of the results. Okay, that's easier to manipulate. Create multiple standalone sites and manufacture alternative narratives, and then you build links to those to move them up. Okay, push positive neutral coverage up with links. Okay, yeah. So if you see examples already, you know, on the first page or maybe top of the second page, you build links to those and move on. That's reputation management. If you want more insights like this on AI marketing and business, follow to learn more.