Eric Siu says panel appearances get lost in the crowd, but employee-generated content sticks. Single Grain started having employees post and engage on LinkedIn 14 years ago. When companies encourage staff to build personal brands around events, they win deals and get remembered.
employee-generated content, which is actually nothing new. Because the thing is with the panels, like you don't get remembered. You just blend into the crowd. Yeah. When I first took over Single Grain, we were doing that in the very beginning. 14 years ago we were doing that, right? Everyone was kind of posting and we were all engaging on each other's things. Clay does this really well right now. I think Zapier kind of does this a little bit too, where everyone's kind of engaging with each other on LinkedIn and they're all kind of growing at the same time. I think it's good that if you throw an event and then you also have that happening there too, who cares if you help someone build a brand and like if they move on, fine. At the same time, if you're reaping the rewards of that and you win a couple deals from it, it's a good deal at the end of the day. And people remember you for that.
