Do you fit the description of the next big role?

29 Dec 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube clip titled "Do you fit the description of the next big role?" (uploaded 2025-12-29). It features a single speaker (labeled SPEAKER A) delivering a short English monologue about rising demand for "storyteller" roles: executives mentioned storytelling more on earnings calls (456 times in 2025 vs. 359 the prior year), LinkedIn listings for storyteller roles doubled, the Wall Street Journal covered the trend, and Vanta is paying $274,000 for a head of storytelling. The speaker frames the spike as a reversion within a long history of professional storytelling, argues storytelling is a marketing way to stand out in an increasingly AI-heavy world, and invites viewers to follow for more AI marketing/business insights.

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Executives mentioned storytelling on earning calls 456 times in 2025, up from 359 in the last year. And speaking of which, did you see the Wall Street Journal piece and how they're looking to hire more storytellers? So the storyteller job title doubled on LinkedIn in one year. And then Wall Street Journal just did a piece on how people are trying to hire more storytellers. So Vanta is paying $274,000 for a head of storytelling. Okay, executives mentioned storytelling on earning calls 456 times in 2025, up from 359 in the last year. Everyone thinks this is a marketing trend. The actual story spans hundreds of years of professional storytelling, and the current spike is a reversion, not an innovation. And so I think what's worth calling out here is in a world where things are going to be a lot more AI heavy, you want a way to stand out. That's what marketing is at the end of the day. How do you go about standing out? If you want more insights like this on AI marketing and business, follow to learn more.