Eric Siu shows how to use HubSpot and Google Analytics to calculate what you can afford to pay per lead or email based on your payback window. If you want a 6-month return, you can spend $6 per email; for 3 months, $3. Knowing these numbers means you stop guessing on marketing spend.
This week I got data from my sales team. Basically, I was like working through the numbers on how much we can afford to pay for an SQL and MQL lead, right? And then what I did was I took that data and then I took it from like HubSpot and Google Analytics data and I said, hey, based on all of our data, how much can we afford to pay for like an email, for example? And then it said, okay, you can actually afford to pay like $6 for an email if you want a 6-month payback. If you want a 3-month payback, you can afford to pay $3 per email. Well, guess what? Now I know specifically how much I can spend on marketing, right? If we can spend like for round numbers, we can spend $100,000 on SQL, then we should be doing this. Like once you know your numbers and this You don't need to wait for a data analyst anymore, and you can just keep messing with this all the time. It makes you a lot more confident with your marketing. If you want more insights like this on AI, marketing, and business, follow to learn more.
