Do You Think Agencies Are a Low-Status Business?

Eric Siu reflects on why agencies are seen as low-status compared to e-commerce, SaaS, and software. He tested this at conferences, finding that saying
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Do you think agencies are a low-status business in the business world? Right. So for example, you have agency, you have like e-commerce, you have SaaS, right? Like you have crypto. Where do you think agencies fall in that stack? Probably close to the bottom. I think it's at the bottom. You know, I told you I've tested this before. I've gone to conferences where I'll lead with agency and then sometimes I'll lead with software. Whenever I say agency, the wind gets sucked out of their sails and they look to have another conversation somewhere else. This is a long time ago. And then whenever I say, oh yeah, you know, we do software, I'll test it, right? Like, oh yeah, tell me what you do. Right. And so it is low status, but I don't care now that I'm older. And also at the same time, I know it's not just agency. I know it's like you have software, I have software too. I used to care a lot more when I was younger.










