Eric Siu says his companies Karat and ClickFlow have great products but lack sales materials showing their data and results. He argues that building clear, data-driven stories aligned with what customers care about can significantly raise conversion rates. Slowing down to collaborate with analysts and designers beats chasing flashy 10x solutions.
So we've definitely innovated quite a bit this year with all the different things that we have going on, like within Karat or even ClickFlow too, like the time that it saves. And I just, I'm like, oh, sometimes I get ahead of myself. I'm like, dude, where's all the collateral for this shit? Like there's no like sales collateral. There's no like, you know, how this data is performing over here, whatever. And it's just, it's such an obvious thing that sometimes we forget as marketers, sometimes the basic stuff. And so this one to me is not like a 10x thing, but this one to me is like, You're going to increase your conversion rate by a lot if you're able to tell a good story that aligns with what the customer is looking for, and sometimes that requires you to slow down, talk to your data analysts, maybe talk to your designers as well, get something together to tell a good story, so that's the third thing.
